It has become too easy for people to put the blame on someone or something else. We live in a society where honesty has now become a privilege more than a right. As interactions between one another become more digital, we are losing the simple, honest message we are meant to be receiving. How big of a role does media play in our everyday lives? Or maybe a better question is, how big of a role should media play in our everyday lives?
Too often we blame others for ours problems when really the problem begins with us. The media effects model preaches causality: television makes you fat. It is a simple, non in-depth way of thinking how one thing automatically causes another to occur. But can we blame one specific thing for causing the other? No.
Media aims to get a message across to it’s audience and can be done a number of ways. We expect these messages to be clear and trustworthy, but how can we know for sure if they are? We can’t, unless its proven otherwise. Majority of audiences taken information at face value, it is what it is, therefore, the media’s role is to provide correct, truthful information.
This model begins with the media and ends with the problem. A more technical and holistic way of viewing the role media plays in our lives is by starting with the problem, and by working backwards to fill in the blanks, we are able to come to a more plausible, honest cause.
The ‘magic bullet’ theory(message directed and received) and also the ‘hypodermic needle’ theory(inject audience with loads of information) each lead to the assumption of casual(harmful) effects of media messages. Which leads to the notion of causality: one thing causes another to occur.
One aspect of the media effects model treats children as inadequate. Children can be cast in two lights: sweet and innocent or a wild, crazy child who has consumed too much red cordial and needs to be tamed and civilized. While these are opposing views, both infer that children need looking after as they aren’t capable of it themselves.
The Bobo Doll experiment and murder of James Bulger reveal how social anxieties or events can trigger anxieties about media effects.
So why does media play such a large role today? We are in a technical and digital era, simple. But I think: why should media play such a large role in today’s society when what we see isn’t always what actually is?